A white label SEO agency handles SEO, AI search optimization, and content for other agencies, which then offer that work under their own brand. That means you can help clients with more than your team handles in-house, without having to hire for every service. At Curated Content Services, we work with web design and marketing agencies across the country that want reliable support behind the scenes. We take care of the research, writing, and optimization, while you remain the face of the relationship and decide how the work fits your agency.
Katie Ann Olsen
Founder & SEO + AEO Strategist
SEO · AI Search Visibility · Website Content · Email Newsletters
White Label Partnership at a Glance
Here’s what you can expect when we work together, and how we fit into your agency’s day-to-day work.
Your Brand, Our Work
Your clients trust your agency, and that relationship stays yours. We prepare the work under your brand and stay behind the scenes.
Content Comes First
We started with writing, and it's still at the heart of what we do. Good content gives your SEO and AI search efforts something useful to build on.
SEO and AI Search Together
Your clients need to be found on Google, but they're also asking about AI search. We consider both when planning and writing content, rather than treating them as separate projects.
A Partner, Not a Queue
Questions and changes go straight to the person doing the work. That keeps communication simple and the work on track.
Built to Scale With You
Need help with one client or several at once? We can support either, so you can take on more work without adding payroll.
Why Agencies Partner With a White Label SEO Agency
You don’t have to build an SEO department just because your clients are asking for more.
Whether your agency designs websites, runs marketing, or does a little of both, clients eventually ask how to get found online. It used to be mostly about Google. Now they’re asking about ChatGPT and AI Overviews, too, and those requests are hard to take on when your team is already busy.
That’s where a white label SEO partner makes sense. You offer SEO, AI search visibility, and content through your own agency, and we handle the work behind the scenes while you keep the client relationship.
We’ve spent more than a decade working with agencies, so we know what trust takes: clear communication, deadlines you can count on, and work that reflects well on your business.
White Label, Private Label, and Outsourced SEO: What's the Difference?
You’ll hear these terms used in similar ways, but the distinction is worth knowing.
White Label
Your Brand On Our work
We do the work, and your agency delivers it under its own name. Your clients continue working with you, while we handle the SEO and content behind the scenes.
Private Label
A Closely Related Term
Private label usually means much the same thing as white label. Some companies use it for services packaged for resale, but the idea is similar: your agency puts its name on the work.
Outsourced SEO
The Broader Idea
Outsourced SEO means someone outside your company handles some or all of the work. They might work directly with clients or stay behind the scenes. White label is one way to outsource.
In-House SEO vs. a White Label Partner:
Which Fits Your Agency?
The right fit depends on how your agency works.
The good news: You don’t have to decide forever. Some agencies work with a partner while they grow, while others keep that support for specialized work, including AI search visibility.
White Label Content Marketing for Agencies
The content should sound like your client, even when someone outside your agency creates it.
One concern we hear about outsourcing content is whether it will still sound like the business it’s written for. That’s a fair question. If every page sounds the same, clients notice.
White label content marketing should make your agency’s work easier, not leave you rewriting copy that doesn’t fit the client’s voice. That’s why we start by learning about the business and the people it wants to reach.
We look at your brief, the client’s website, and any brand guidelines you’ve shared. From there, we research and write content that sounds natural, answers real questions, and supports SEO and AI search visibility without forcing keywords into every sentence.
One concern we hear about outsourcing content is whether it will still sound like the business it’s written for. That’s a fair question. If every page sounds the same, clients notice.
White label content marketing should make your agency’s work easier, not leave you rewriting copy that doesn’t fit the client’s voice. That’s why we start by learning about the business and the people it wants to reach.
We look at your brief, the client’s website, and any brand guidelines you’ve shared. From there, we research and write content that sounds natural, answers real questions, and supports SEO and AI search visibility without forcing keywords into every sentence.
Website & Service Page Copy
SEO Blog Articles
Social Posts Promoting Blogs
Email Newsletters
Landing & Location Pages
FAQs Based on Customer Questions
How Our White Label Partnership Works
We work with the process you already have, so adding support doesn’t mean starting over.
You already have a way of managing projects and communicating with clients. Rather than asking you to change it, we’ll learn how your agency works and where you need help. You’ll remain your client’s point of contact, and we’ll keep the work moving behind the scenes.
Tell Us About Your Agency And Clients
Agree On The Work Each Client Needs
Share Briefs And Brand Guidelines
Receive Work Prepared Under Your Brand
Review Reports Written For Your Clients
Get Support As Your Client List Grows
Our White Label Services
The services your clients need, under your brand
Our white label SEO services are designed for agencies that want to offer more without taking every task on themselves. We bring together SEO, AI search optimization, and content writing, so the work supports the same goals instead of pulling in different directions. As a white label digital marketing agency partner, we focus on organic visibility and the content behind it, not paid advertising.
White Label SEO
Some clients need a technical audit. Others need better service pages, keyword research, or help with local SEO and Google Business Profile. We look at what the site needs first, then put together clear priorities and deliverables your agency can share. See our SEO services.
White Label AI Search Optimization
Clients are hearing more about ChatGPT and Google’s AI Overviews, and naturally they want to know whether their business can show up there. We help by making their content clearer, their business information more consistent, and their pages easier for AI tools to understand. See our AI search visibility services.
White Label Content Writing
We write service pages, location pages, blogs, and FAQs around each client’s audience and brand voice. That means taking time to understand the business before writing, then editing each piece for clarity and search visibility. You receive content your agency can review and publish under its own name. See our content marketing services.
Blogs, Social Posts, and Newsletters
A useful blog can do more than sit on a website. We also write posts that help your clients share their articles on social media, along with email newsletters that bring readers back to the site. Your team handles the accounts and publishing; we focus on the writing. See our blog content services.
Technical Site Audits
Before you recommend changes to a client’s website, it helps to know what’s actually getting in the way. Our technical audits review crawling, indexing, page speed, broken links, redirects, and on-page issues. We explain what we find and organize the fixes so your team knows where to start.
Reporting You Can Rebrand
Reports are more helpful when clients can understand what they’re looking at. We track rankings, traffic, and AI visibility, then explain what the information means in plain language. Your agency can share those reports under its own brand and use them to guide the next conversation with each client.
Based in Boise, Partnering With Agencies Nationwide
We’re based in Boise, Idaho but our partnerships aren’t limited by location.
When you hand off client work, you want to know it’s in good hands. That’s why we take the time to understand each business and how your agency works. We’re intentionally small, so we keep things personal and stay involved, and the work we deliver feels like a natural extension of your own team.
Based in Boise, Idaho, Curated Content Services works with web design and marketing agencies nationwide. We keep in touch through email, shared documents, and video calls, and we’re always happy to meet with agencies here in the Treasure Valley.
No matter where your agency is located, we want you to feel confident in the work you’re handing over and comfortable with how we’re handling it
When you hand off client work, you want to know it’s in good hands. That’s why we take the time to understand each business and how your agency works. We’re intentionally small, so we keep things personal and stay involved, and the work we deliver feels like a natural extension of your own team.
Based in Boise, Idaho, Curated Content Services works with web design and marketing agencies nationwide. We keep in touch through email, shared documents, and video calls, and we’re always happy to meet with agencies here in the Treasure Valley.
No matter where your agency is located, we want you to feel confident in the work you’re handing over and comfortable with how we’re handling it.
Why Curated Content Services
A White Label SEO Partner Who Understands What Agencies Need
Curated Content Services is led by Katie Olsen, an SEO and AEO strategist with more than a decade of experience supporting agencies behind the scenes. That experience has taught us that good work is only part of a successful partnership. You also need someone who listens, communicates clearly, and understands that every project represents your agency to the client who hired you.
For Web Design Agencies
You’ve put time into designing and building a website your client is excited about. We can help make sure the content and SEO receive the same attention, whether we’re involved before launch or after the site goes live. That includes on-page optimization, ongoing content, and AI search optimization when your clients need it.
For Marketing Agencies
If you already handle other areas of marketing, SEO and content are a natural addition, without building a separate team. From AI search visibility and blogs to email newsletters, we prepare the work under your brand so it fits with what you already provide.
Frequently Asked Questions
If you’re considering a partnership, here are answers to the questions agencies often ask first.
A white label SEO agency provides SEO and related services for another agency to offer under its own brand. We handle SEO, AI search optimization, and content behind the scenes, while you keep the client relationship and present the work as your agency’s own.
No, your clients won’t know you’re working with a white label partner unless you decide to tell them. We prepare content and reports under your brand and won’t contact your clients directly unless you’ve asked us to be involved.
You can offer SEO, AI search visibility, website and blog content, technical audits, reporting, blog promotion posts for social media, and email newsletters. We’ll talk through what your clients need so you can choose the services that make sense for your agency.
We learn each client’s brand voice before we start writing. Your brief, their website, and any existing brand guidelines help us understand how they communicate. We also welcome feedback, especially early on, so future content feels consistent with their business.
Yes, we work with agencies outside Boise and throughout the United States. We’re based in Boise, Idaho, and usually collaborate by email, shared documents, and video calls. For agencies in the Treasure Valley, meeting in person is also an option.
No, we don’t offer paid ads or day-to-day social media management. Our focus is SEO, AI search visibility, and content. We can write and publish social posts that promote your client’s blogs and create and schedule email newsletters, but we don’t manage their social accounts.
Start by scheduling a meeting so we can learn about your agency and the clients you want to support. We’ll talk through the services that make sense, how your team likes to work, and what a first project could involve.